Last May, I went to a workshop to learn about pricing artworks, commissions, how to approach galleries and shops, etc., etc., etc. And the one thing I learned was a stern warning artists should never undercut galleries and shops and sell work directly at a lower price; it's against the artist's code of ethics, she said.
And the woman leading the workshop was a gallery owner.
I'm not sure how I feel about this.
If you see the relationship as a manufacturer/retailer relationship, from the retailer's point of view, this would be true. From the manufacturer's point of view, since we are not paying commission to the outlet, we could sell the merchandise at a lower price. From the buyer's point of view, this would be true, wouldn't it?
So when prospective clients want to come and visit my "studio", besides the fact that our place looks pretty hidious right now, (well, the garden looks hidious most times), I feel a little paranoid wondering how to say no if they ask for a lower price than in the gallery. That's what happened earlier this week; I gave her an ever-so-tiny discount.
How do you work this out?